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Marketing is about show business. You spend time and money to put on a show that will hopefully lead to business. But is your company really welcoming customers with open arms when they arrive? In his blog post on the “Death of Retail”, Stephen Richardson makes the point that big retail chains are trying to…
DetailsConnoisseurs know how to taste fine wine. You look at it, swish it, smell it, say something intelligent, close your eyes, take a sip, let it sit on your tongue and then… spit it out? What’s up with that?! Apparently this practice allows you to taste many more wines at the same sitting without getting…
DetailsClick to watch this 8-minute “story with a point” video. I’d like to dedicate it to my father, Jim Goad, who organized a memorable fishing trip in March. Added bonus: My dad’s stated secret to happiness… “Looking forward to waking up each day, and finding something positive to be thankful for.” Thanks Dad! …
Details(Longer than usual post, but an important story.) Climbing Yosemite’s Half Dome is not for the faint of heart. It’s challenging. That’s why I set the goal to do it this year. We set out at 7:00am yesterday to do the 8.5 mile mountain hike to the base of Half Dome. The weather turned from sunny to…
DetailsHave you ever been called out into a public battle? I don’t mean Thunderdome style hand-to-hand combat. I mean being unfairly, aggressively challenged during a business meeting on your ideas, facts or opinions. And when everyone else is watching, it adds a level of intensity and heightens your need to mount a defense. Or does…
DetailsHi, I’m a PC. Not the nerdy guy in the commercials, but a genuine PC user. I have nothing against the Mac. I use whatever laptop my company gives me. And since I’m familiar with Windows, I’ve also bought PCs for my family at home. Like most people, I stick with the system I learned on, because…
DetailsThe Popeil Pocket Fisherman! Who remembers the amazing invention that captivated the nation with late night commercials in the late 70s? Will you admit that you actually owned one? Did you know they still sell them today? For the uninformed – Ron Popeil (Ronco), a highly successful inventor and early infommercial millionaire, unveiled a fishing…
DetailsCoca-Cola has its closely guarded classic formula. KFC has its 11 herbs and spices. My Grandma’s famous noodles are made without a written recipe. Each one has created a long-lasting legacy based on “the secret ingredient.” The magic that holds it together… the one thing you can’t do without. But what’s the secret ingredient that…
DetailsIt was time for recess, and my two favorite playground structures had primal names – the monkey bars and the jungle gym. Monkey bars were made of cold, grey steel. There was a straight up ladder on each side, connected by a horizontal ladder in the middle. You traversed one bar at a time, gripping…
DetailsWhat’s the difference between a non-fat vanilla latte with a sprinkle of cinnamon at most coffee shops, and the same drink at the Pacific Coast Café? It’s the secret ingredient – Donna. She’s in her mid to late 30’s, with dark brown hair neatly tucked under her cap, and glasses that slightly magnify her smiling…
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